OUR DEDICATED BOOKKEEPERS ARE LEAD BY A TEAM OF INDUSTRY EXPERTS
No matter what industry you operate in, your books are in the best possible hands with us.
Our bookkeepers collectively have 100+ years of experience in more than 200 industries, supporting thousands of small business owners. Our team knows how to serve your business’s unique bookkeeping needs, and they do it very well.
WE LOVE BOOKKEEPING
You may think that we remove the burden of bookkeeping from your life but for our team it is a pleasure to do so.
That way both you and we get to do what we love best — for you, it’s running your business without the troubles and overhead of keeping your books; for us, it’s keeping your books in perfect order.
WE HAVE DEEP INDUSTRY KNOWLEDGE
Every industry has its different quirks, and we’re experts in 200+ industries. This means that we can help you understand your business performance in relation to other businesses of your type. With all the industry experience we have accumulated over the years, we are indeed more than just your bookkeeper – we are your success consultant. We help you increase profits and understand your costs as you build up your business.
MANAGEMENT TEAM
GEORGE VARIMEZOV
SENIOR PARTNER
George has 8+ years of experience in public accounting and private industry. Prior to forming VarStan LLC, he amassed extensive industry experience by working as a CPA at a large national public accounting firm, engaging in audits of multi-employer benefit plans, publicly traded companies and nonprofits. His experience includes individual and business taxation, as well as advising high net worth individuals.
George is a licensed CPA in the state of New York and Massachusetts and holds a Master degree from Truman State University.
George is a member of the American Institute of Certified Public Accountants and NY State Society of CPAs.
IVO PISKOV
PARTNER
Ivo is an old-school Wall Street banker with 20+ years of experience in finance, IT, economics, marketing and sales. Most of it he accumulated during his years at Goldman Sachs, where he looked after the strategic development of several of the main bank’s business lines.
Ivo has spent a large part of his career helping business owners and executives win new online business, solve online sales problems and fix their online businesses. Thru the years, Ivo has become a trusted adviser to 5000+ clients in 450+ industries worldwide. Known for his hands-on, down to earth, no-bullshit approach and his ability to apply simple, practical, tested, effective, and easy-to-implement power-sale concepts, Ivo has been repeatedly recognized and praised by his clients as one of the top online business marketing strategists.
Ivo holds a Master of Economics and Bachelor of Science in Computers and IT from Brown University.
MAXIM BENAROYA
SENIOR VP, TAX, ONLINE, AND SME BUSINESS ADVISOR
Maxim has more than 10 years experience in auditing, accounting, tax and advisory services for a range of clients, including internet based businesses, startups, SMEs and not-for-profit organizations.
Much of what Maxim does involves bookkeeping, individual tax preparation, and advisory services within the online sales sector, with an accent of bookkeeping for Amazon sellers. He also has the expertise and knowledge of all versions of QuickBooks, Xero and other accounting software.
Maxim has a Masters in Economics from University of Plovdiv.
VENTSISLAV TOCHKOV
Ventsislav is attorney at law with 8 years of experience. Specializes in European law as well as International and Tax Law. Prior to embarking upon his legal career Ventsislav worked at Bank of America.
Ventsislav holds BA degree in Business administration with concentration in Finance from University of Washington. Master’s degree in Law from “Saint Cyril and Saint Methodius” University Law School in Bulgaria and postgraduate specialization degree in European Union Law from Sofia University “St. Kliment Ohridski” in Bulgaria.
RADO LAMBEV
Prior to joining VarStan, Rado Lambev has consulted multiple small and medium-size businesses in various industries such as Aviation, Healthcare, Business Services, IT and eCommerce. Rado started his career on Wall Street by working for seven years for Goldman Sachs in their New York office. He was part of the Global Quantitative Equities team with assets under management of $150 billion where he used mathematical models to optimize structured mutual funds, hedge funds, and pension plans. After Goldman, Rado continued working for private equity and investment funds serving as financial and executive director for manufacturing and services companies.
Rado studied finance at Wharton and economics and mathematics at the University of Pennsylvania, receiving his bachelor’s degree with honors. He graduated as Magna Cum Laude, achieved Dean’s list, and for his dissertation was advised by Professor Lawrence Klein, a Nobel Prize economist. Rado also holds an MBA from the Stern School of Business at New York University with a concentration in Entrepreneurship and Finance. At NYU, he achieved Six Sigma Champion Level, a Total Quality Management certificate. Rado also has qualified as a Chartered Financial Analyst (CFA) charterholder.